Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'
The WARC Podcast
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Empowering Creativity: Lessons from Artistry
This chapter explores how artists leverage their creative instincts to drive innovation beyond conventional marketing approaches. It emphasizes the importance of resilience and the role of failure in the artistic journey, contrasting this with the more structured mindset prevalent in the advertising industry. The discussion advocates for a cultural shift towards valuing authenticity and personal expression in creativity, highlighting the need for a deeper commitment to meaningful change.
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