In a captivating discussion, Andrew Tindall, author of the Compound Creativity report, reveals how consistent creative marketing significantly impacts brand success. He is joined by Dom Dwight, Marketing Director at Yorkshire Tea, who shares insights into their long-term strategies and creative philosophy. Vickie Ridley from Lucky Generals adds her perspective on effective collaboration. The trio explores the power of consistency in branding, the art of celebrity endorsements, and how authenticity in advertising strengthens consumer engagement.

In this engaging discussion, Andrew Tindall, SVP of Creative Partnerships at System 1, reveals how creativity and consistency in advertising can enhance profitability. Sophie Scott, Director at the Institute for Cognitive Neuroscience, explains the unique role of humor in communication and its power to create intimate connections between brands and consumers. Becky Owen, CMO at Billion Dollar Boy, shares insights on the evolving landscape of influencer marketing, emphasizing the need for long-term collaborations to build trust and authenticity.