Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'
The WARC Podcast
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The Simpsons and the Evolution of Brand Engagement
This chapter examines the lasting influence of 'The Simpsons' on brand engagement and creativity over the years. It underscores the need for brands to balance adaptability with their core principles while embracing collaboration with creators. The discussion also highlights the significance of community-driven marketing and the integration of brand messaging across diverse channels for enhanced campaign effectiveness.
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