Blame it on Marketing ™

Short-lived CMO's and Impressing Investors | E20 with Kiran Mehta

Jun 22, 2023

28:03

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Episode notes

Introduction

2min

The Importance of Patience in Marketing

5min

How to Set Up a Marketing Function

3min

How to Hire a First Marketer

3min

The Importance of Trust in Marketing

4min

How to Build Trust and Accountability in Your Business

4min

How to Get FaceTime With a Senior Leader

2min

The Importance of Open Dialogue in Marketing

5min

Kiran Mehta, VC Investor at Mercia Asset Management, joins Emma and Ruta for an episode that digs into what the board and investors want to see from marketing and why senior marketing positions are often short lived in SaaS startups. Kiran shares his tips and experiences on how to impress your board members as well as some things for both marketers and founders to think about before they spend any marketing budget.

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