The Importance of Trust in Marketing

Senior marketer in a small team is typically either giving things to present to the board or presenting to the board yourself. I think it's very rare that you bring in a senior marketing person that's the first senior marketing hire within a business and everything works flawlessly from the from an ICP perspective. So yeah, the initial question about trust was what was trying to explain? And then talking by being clear and transparent and explaining why they're doing something so well would be really helpful.