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Short-lived CMO's and Impressing Investors | E20 with Kiran Mehta
Blame it on Marketing ™
The Importance of Open Dialogue in Marketing
I think quite a lot of marketers could probably benefit from reaching out through it might be through the CEO or the CRO to through to the board to get some extra support. And I think part of that is about there's definitely an honor. With everything there's no other on both sides of the table. So with small bit, every board I got to I'm pretty much just in due to the T-shirt and people feel like if you're at the water cooler than can I share what you do and vice versa. It's actually a great way of getting involved and being known by the board but also something that's easy to ask for.
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