How to Build Trust and Accountability in Your Business

Ruta: Be realistic when people keep saying to you things like what's the quick win here. And it's like, well, actually this is marketing and there might not be any quick wins. I think another thing that I've heard that I get quite a lot of push back on is that one and desire to have the infrastructure in place to be able to track stuff so that you can demonstrate our goals and try. Yeah, I don't hide things, basically.