The Importance of Patience in Marketing

Senior marketers don't tend to stick around very long in organisations before they move on. I think it's fair to say that the majority of boards are, you know, when someone from the technical side of the team,. so CTL presents something, you kind of start with the assumption that you know nothing about the tech as a generalist. You always believe that the CTL is the expert, and I think that is something that you need to try and apply to every role. And it is great to judge marketing by revenue, but also how soon and what should the goals be?