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Short-lived CMO's and Impressing Investors | E20 with Kiran Mehta
Blame it on Marketing ™
How to Set Up a Marketing Function
Early stage SaaS businesses have a lot of things, but one of the things that they don't often have is time. And I think if you kind of go into any channel expecting immediate results, it is going to be quite difficult. So just getting as many people around it as possible, puts it in a better position to be more proactive than the reactive.
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