2min chapter

Blame it on Marketing ™ cover image

Short-lived CMO's and Impressing Investors | E20 with Kiran Mehta

Blame it on Marketing ™

CHAPTER

How to Get FaceTime With a Senior Leader

In the early days of a company some and we've, we see this a lot is that you have a marketer who's maybe reporting into a sales leader or they are maybe someone has hired in a slightly more junior marketer. So when that person inevitably, and they're probably hopefully quite an ambitious marketer wants a bit of FaceTime with either the senior leadership team or the board. How would you suggest they go about getting that because I think we would definitely if we were in those situations be pushing for FaceTime so that we can give you that kind of oversight on what's actually happening.

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