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Simple, Fun, Effective Strategy
- Make strategy simple, fun, and effective, not complicated and onerous.
- Design your organization's future, whether for-profit, non-profit, or personal.
Strategy's Timeless Importance
- Strategy remains crucial regardless of the perceived pace of change.
- Use strategy to shape your future rather than be controlled by it.
Everyone's a Strategist
- Everyone in an organization makes choices and is therefore a strategist.
- Empowering everyone to participate in strategic thinking leads to a well-functioning organization.