How to Create Winning Strategies: Roger Martin
Creative Confidence Podcast
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The Guyo Invented Analysis
The father of analysis said, you have to be creative. You can't prove any one of them, because it's about the future i doesn't exist yet. So that's why i'm so kind of so set on trying to stop companies from making strategy a purely analytical exercise. And it will make sure they don't invent the future, somebody else will,. and that somebody else will put them out of business.
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