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How to Create Winning Strategies: Roger Martin

Creative Confidence Podcast

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Is Your Strategy Unactionable?

If there are a bunch of people in the organization that are not participating, don't believe they're participating, aren't invited to participate, you will not have a well functioning organization. So it's to take a strategy and say, what would a real a dono head of our factory do differently based on that strategy? What would a sales person out with a customer do differently? And if the answer is, ahum, i don't know, then it's probably unactionable, right? It isn't sort of clearly driving action with a sort of level of clarity and concreteness at person would say, i i know what to do.

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