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How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

May 11, 2022
33:54
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1
Introduction
00:00 • 3min
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2
NVR Interview With Leslie Stone and Eliot Bastion
02:31 • 4min
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3
Building a Brand and Automotive?
06:40 • 2min
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4
Brandon House Versus House of Brands
08:27 • 4min
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5
Nison
12:00 • 6min
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6
The Process of Disruption
17:31 • 3min
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7
Disruption at Its Best
20:25 • 2min
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8
Innovation for Excitement
22:33 • 2min
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9
How Do You Get to Exciting People at Every Turn?
24:28 • 4min
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10
The New Nison - The New Frontier, New Pathfinder, New Z, New Aria, New Electric Vhicle
28:54 • 3min
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11
Brand Lair - The First Year
31:53 • 2min
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In 2019, the brand went through TBWA’s Chiat Day’s “Disruption” planning process, which attempted to realign enterprise-wide activities around a refreshed expression of the brand’s platform. This is the strategy story. 

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