
How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand
On Strategy Showcase
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Nison
In the past, nison has always been about innovation for excitement. But over the last few years, i think those words are kind of losing meaning a and they were trying to navigate in terms of howd what? What does that actually meanmean? So we've worked really hard to take the kind of thrill and expand it out across all the vehicles. We have very broad appeal. We've gone from the word excitement to thrilling.
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