The Process of Disruption

Lesly Stone: When i went to work at t b w a in, i guess, like 19 95, it was like a defining moment in my career. And when we merged with shyday, it was before disruption existed. But the seeds were all there, this idea of a client relationship that s almost entertaining the client. In its essence, what is different about disruption versus other sort of strategic planning processes or business planning processes? We'll talk about the process of disruption in a second.