
How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand
On Strategy Showcase
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The New Nison - The New Frontier, New Pathfinder, New Z, New Aria, New Electric Vhicle
The idea behind the spot was really to kind o re introduced a new nison, to say that nison's back. Driving used to be an act of freedom, inspiration. We hado our bedroom walls and toy trats running down our stairs. But some along the line, cars just got boring. You deserve a car that thrills youca t s cose cars, carn your esbons like a elsports cars with re cettles, make up trucks. Ta las, never newbisite color. Tross o electric cars, thaav driven tbillions ofis rehomarco ad cars loaded with technology.
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