On Strategy Showcase cover image

How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

On Strategy Showcase

00:00

The New Nison - The New Frontier, New Pathfinder, New Z, New Aria, New Electric Vhicle

The idea behind the spot was really to kind o re introduced a new nison, to say that nison's back. Driving used to be an act of freedom, inspiration. We hado our bedroom walls and toy trats running down our stairs. But some along the line, cars just got boring. You deserve a car that thrills youca t s cose cars, carn your esbons like a elsports cars with re cettles, make up trucks. Ta las, never newbisite color. Tross o electric cars, thaav driven tbillions ofis rehomarco ad cars loaded with technology.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app