Brandon House Versus House of Brands

Nison has been shifting from a house of brands to a branded house. The people who worked at nisan all joined the company because they wanted to work in daring design. They were thirsting for the sort of nison nature, the nisonness, to be the driving point. And by pushing this sort of branded house, we brought those two things together. It's easier with b m w, because the a luxury segments always a little easier. But with subr, you know, outback and forester, they have their meaning and their segment awareness but not the brand.