Disruption at Its Best

I think there is. a lot of books on disruption, and the way we practise it as an agency, is really the collaboration aspect. We've used it as a adore to instigating really tough, honest conversations with people beyond marketing. And that's what i think is is disruption at its best. It forces people to have an honest look in the mirror and to not come with preconceived notions. But ultimately, we believe in the disruption philosophy that it will lead to a better output.