On Strategy Showcase cover image

How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

On Strategy Showcase

00:00

Innovation for Excitement

Innovation for excitement has always been a corps belief of nison. We wanted to make it clear, you knowe, we, and you can get lost in that language,. And i think excitement is talking about that transformation, that transformative experience when you're driving a car. This needs to permeate everything through the entire experience.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app