
How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand
On Strategy Showcase
00:00
Innovation for Excitement
Innovation for excitement has always been a corps belief of nison. We wanted to make it clear, you knowe, we, and you can get lost in that language,. And i think excitement is talking about that transformation, that transformative experience when you're driving a car. This needs to permeate everything through the entire experience.
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