3 Areas Where Agility Leads to ABM Success, with Colm Shalvey

Introduction

How to Be Agile With Your a B M Campaigns

Are You Agile With Your B M Campaigns?

Are You Using the Same Tactics?

How Do We Customize Our Messagin?

Using Path Factory to Analyze the Content Consumption Data, Were You Surprised?

How to Get the Most Out of Your Content

Are They a Decision Maker or an Influencer?

The Challenges of Direct Mail

Email and Andigal Delivery