Are They a Decision Maker or an Influencer?

So basically what i hear you saying there is you want to kind o divide out the consumption of that based on the actual persona. And at the end of the day, were they a decision maker or an influencer? Because that is going to help you determine, was there just engagement on that content, or was there true deal influence happening because of that content? No, great question. We we looked at both. That's where we saw o this specific ebook, in our example, seemed to always be consumed at least by a v p or c f o at some point in the biencycle before sale. Ri so sicle, this was a crucial touch point where that was bro