
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
B2B Growth
00:00
Email and Andigal Delivery
Rio: It's important to establish the fit and the value first. What the direct mail in the incentive did for us was help with the timing, right? So much of what we run into as ik sounds like, great, but no one's travelling, right? Why don't weu know, why? We can talk later, right? And later is always never. Rio: I love that solution. Looking for a digital way that isn't and ask and adds value, but incorporates the value of adding a gift once they're engaged early sales process.
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