
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
B2B Growth
00:00
The Challenges of Direct Mail
One of the challenges that i know everybody is facing, even if they're somewhat simple or early in their abium motion, is incorporating some sort of direct mail. Have you guys come up with any creative solutions to the direct mail component, since you can't mail stuff to offices today? We tried so many different angles and tests and tries, an and just with almost zero success. It was truly just churning out ideas and losing them. And again, we're still testing and making things better, but that's kind of where we are to day.
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