
3 Areas Where Agility Leads to ABM Success, with Colm Shalvey
B2B Growth
00:00
How to Get the Most Out of Your Content
The content had a broader appeal than expected, according to the travel manager. The company has also launched an office hour programme which is more low touch but helps with some of the constant conversations we've had. In fermly, rites. Ok, this is what people really care about. A great example, unused tickets, which seems like a niche o specific thing for a travel manager. It actually resignated al the way up to c f o level,. That's a real impact on the balance book.
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