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3 Areas Where Agility Leads to ABM Success, with Colm Shalvey

B2B Growth

00:00

Are You Using the Same Tactics?

It's very easy to say that we should use intent, right? But what i've found is it's really worth taking the time to identify what is real intent. So we track about 14 topics to day, yoo. Some of those are general topics that bhen. Some are specific cust competitors, tand we also work with them to actually add our own brand as a tractable topic. Ritthere's so many things happening at the same time ther that, again, there are just noise.

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