The HeyCreator Show
021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)
Jul 30, 2024
In this conversation with John Meese, an expert in high-ticket sales and author of *Serve to Sell*, listeners explore a transformative approach to sales calls, reframing them as opportunities to serve rather than sell. John shares his Six R’s of a Serve Call, emphasizing genuine client understanding and meaningful connections. He illustrates the power of group coaching, feedback loops, and fostering relationships to enhance client experiences and boost revenue. Practical strategies for mastering high-ticket coaching sales are also discussed, offering valuable insights for creators.
48:10
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Quick takeaways
- The Serve to Sell framework reframes traditional sales calls into serve calls, emphasizing client support over pressure to close a sale.
- Transitioning from individual coaching to group coaching not only increases revenue potential but also allows creators to refine their offerings through client feedback.
Deep dives
The Serve-to-Sell Framework
The serve-to-sell framework emphasizes a shift from traditional sales calls to serve calls, where the focus is on serving the potential client rather than just closing a sale. This approach helps eliminate the pressure often associated with sales calls, allowing the seller to present themselves as a supporter rather than a salesperson. Establishing this mindset creates a more relaxed and open atmosphere, which can lead to more genuine conversations and, ultimately, more sales. By viewing every interaction as an opportunity to help rather than a high-pressure sales tactic, creators can foster trust and build stronger relationships with their clients.
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