The HeyCreator Show 021: How Selling High-Ticket Offers ACTUALLY Works in 2024 (with John Meese)
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Jul 30, 2024 In this conversation with John Meese, an expert in high-ticket sales and author of *Serve to Sell*, listeners explore a transformative approach to sales calls, reframing them as opportunities to serve rather than sell. John shares his Six R’s of a Serve Call, emphasizing genuine client understanding and meaningful connections. He illustrates the power of group coaching, feedback loops, and fostering relationships to enhance client experiences and boost revenue. Practical strategies for mastering high-ticket coaching sales are also discussed, offering valuable insights for creators.
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One-to-Few Sales Transition
- Transitioning from one-on-one to one-to-many sales works best when you go through one-to-few first. - Group coaching programs allow income growth and content testing with smaller client numbers.
Serve to Sell Success Story
- John Meese's book "Serve to Sell" became a bestseller based on a proven framework tested over two years. - A client built a seven-figure business using this method with less than 1,000 email subscribers.
Serve Call Strategy
- Use serve calls that combine research, coaching, and selling in one conversation. - Focus on understanding clients' goals and problems before pitching your expertise or offer.