In this conversation with John Meese, an expert in high-ticket sales and author of *Serve to Sell*, listeners explore a transformative approach to sales calls, reframing them as opportunities to serve rather than sell. John shares his Six R’s of a Serve Call, emphasizing genuine client understanding and meaningful connections. He illustrates the power of group coaching, feedback loops, and fostering relationships to enhance client experiences and boost revenue. Practical strategies for mastering high-ticket coaching sales are also discussed, offering valuable insights for creators.

John Meese, author of Always Be Teaching, helps creators turn their wisdom into wealth by building a profitable online education business. Topics include understanding your audience, overcoming imposter syndrome by teaching from experiences, monetizing content in the educational niche, delivering knowledge as insight, and work-life balance.

In this episode, John Meese, an author and entrepreneur, shares his unique approach to sales without relying on social media. He introduces the concept of 'serve calls,' transforming typical sales interactions into value-driven conversations. John emphasizes crafting a compelling '10X promise' to showcase massive outcomes for clients, using clear and engaging language. He also discusses the significance of personal branding and communicating effectively to resonate with audiences, providing insights into scaling coaching programs and documenting success for growth.