Membership sites are a great way to ensure continuous revenue and build a community. Today we are joined by membership site expert John Meese. John has helped people and brands build six to seven-figure membership sites, one of the most notable being Platform University which he managed to scale to the point of resale. He is also the author of the bestselling book, Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One), and in this episode, he fills us in on everything we need to know about building a membership site. We discuss ways to facilitate and nurture the community aspect of membership sites and leverage the urgency factor to encourage people to sign up. John shares the keys to membership retention and delivering a high-value membership site. Tune in to discover John’s view on the free trial strategy, the infinite promise, and more! This episode will equip you to build a strong membership base of satisfied customers who continue to come back for more.