The Influential Personal Brand Podcast

How to Build Massive Membership Sites with John Meese

11 snips
Mar 28, 2023
In this engaging discussion, membership site expert John Meese shares his journey in scaling sites to six and seven figures, including the success of Platform University. He emphasizes the importance of community and continuous value for retention. John reveals effective strategies like leveraging urgency during launches and utilizing shorter free trials to boost conversions. He also highlights the critical role of customer lifetime value in membership management and offers insights on creating a thriving, sellable asset distinct from personal branding.
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ADVICE

Why Membership Sites?

  • Consider membership sites for recurring revenue and community building.
  • Focus on online education businesses with educational components, subscriptions, training, and support.
INSIGHT

The Ugly Truth About Memberships

  • Membership sites start "upside down," requiring ongoing value to retain members.
  • Retention is the true measure of success, not just initial sign-ups.
ADVICE

Start with Flagship and Gateway

  • Don't start with a membership site; begin with a successful flagship program and a gateway product.
  • This helps refine your target customer understanding and prepares you for selling the "infinite promise" of memberships.
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