Crafting Profitable Online Courses and Coaching Programs with John Meese
Jan 23, 2024
auto_awesome
John Meese, an expert in online education, shares key strategies for building successful online courses and coaching programs, emphasizing content creation and thriving in any economic condition. He discusses his impact on the digital education landscape, inspiring lessons for aspiring online educators and entrepreneurs. Topics include crafting standout flagship products, marketing approaches inspired by Jesus, and strategies for effective coaching programs and membership products.
Focus on creating identity shifts for clients in coaching programs.
Deep dives
Focusing on Building a Flagship Product First with a 10x Promise
Start by identifying your target customer and designing a program that offers a 10x promise for a significant impact. Craft a one-sentence promise that describes the transformative result clients will gain by joining your flagship product. Test the promise using a simple email template to gauge interest and ensure alignment with desired outcomes.
Structuring the Flagship Product Implementation
Establish a group coaching program limited to five clients meeting weekly over 60 days at a price point of $2,000 per client. The program should tackle a $20,000 problem for participants, ensuring a meaningful investment that fosters real change. This approach emphasizes creating an identity shift for clients.
Examples of Effective 10x Promises in Practice
Illustrate the power of compelling 10x promises with real client examples like creating an unforgettable signature talk or transforming a side hustle into a full-time business working part-time hours. These promises focus on triggering a significant identity shift and offering substantial value.
Utilizing a Customer-Centric Approach for Flagship Product Success
Implement a 'Before and After State' exercise to understand the desired transformation in clients' lives. Align marketing strategies with a core brand promise that encapsulates the overarching impact of the business. By focusing on identity shifts and customer outcomes, a business can effectively deliver value and drive substantial growth.
Dustin Riechmann welcomes John Meese, an expert in transforming wisdom into wealth through online education. John shares his unique approach to building successful online courses, group coaching programs, and masterminds. He reveals key strategies for thriving in any economic condition, underscoring the importance of content creation in growing a business. His stories of empowering other entrepreneurs and the impact of his work in the digital education landscape are not only inspiring but also provide valuable lessons for anyone looking to make a mark in the online education industry. This episode is a treasure trove of wisdom for aspiring and established online educators and entrepreneurs.
Chapters:
00:00:00 - Opening: Your Guide to Entrepreneurial Growth
00:01:18 - Meet John Meese: A Trailblazer in Online Education
00:03:00 - Transforming Lives: The Profound Impact of John's Teachings
00:04:30 - Case Study Spotlight: Mike Lardy's Transformational Journey
00:06:55 - The Core Mission: John's Personal Drive in Education
00:09:36 - Behind the Scenes: Exploring John's Thriving Business Model
00:13:49 - Unpacking the 'Seven Figure School' Concept
00:17:12 - Dustin Riechman's Success Story: A Testimony to Effective Strategies
00:19:15 - Crafting a Standout Flagship Product: Key Strategies
00:22:49 - Analyzing Jesus's Marketing Approach: A Unique Perspective
00:24:48 - Revealing John's New Book and Exclusive Membership Program
00:30:32 - Masterclass in Creating a Flagship Product for Maximum Impact
00:35:17 - Maximizing Reach: The Effectiveness of a 10x Email Strategy
00:37:20 - Wrapping Up: Final Insights and How to Connect with John
Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get a Free Strategy Call with Our Team
Go to https://7FigureLeap.com/strategy
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode