How to Build a Creator Education Business with John Meese
Sep 6, 2023
39:55
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John Meese, author of Always Be Teaching, helps creators turn their wisdom into wealth by building a profitable online education business. Topics include understanding your audience, overcoming imposter syndrome by teaching from experiences, monetizing content in the educational niche, delivering knowledge as insight, and work-life balance.
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Quick takeaways
Educational creators should understand their target audience and their problems to create programs that meet their needs.
Building credibility by teaching from personal experiences and stories helps overcome imposter syndrome.
Starting with a flagship product priced between $2,000 to $10,000 allows creators to focus on delivering transformative results.
Deep dives
The Power of Educational Creators
Educational creators have the potential to build thriving businesses by leveraging their expertise and knowledge. The key is to identify where they have experience and understanding, and then create a course or program around that. John Mease, an authority in online education, shares common mistakes educational creators make and offers guidance on building successful programs and pricing offerings.
Understanding Your Target Audience
One common mistake educational creators make is not taking the time to understand their target audience and the problems they are trying to solve. John suggests getting on the phone with potential customers to have meaningful conversations and gain clarity on the real people you are serving. By identifying their goals and roadblocks, you can create programs that truly meet their needs.
The Role of Experience and Credibility
Building credibility is key for educational creators. It's essential to evaluate and identify the areas where you have experience and knowledge. You don't need a PhD; you just need to know more than your target audience. By teaching from personal experiences and stories, you can overcome imposter syndrome and speak with authority.
Monetization Strategies for Creators
John recommends starting with a flagship product, a high-value program priced between $2,000 to $10,000. This allows creators to focus on delivering transformative results. As the business grows, additional smaller products, such as workshops or video courses, can be created to offer more bite-sized value and cater to different segments of the audience.
Delivering Value and Insight
In the age of information overload, educational creators need to provide insight rather than just information. Insight is filtered information that comes from expertise and provides specific solutions to the audience's problems. By focusing on delivering transformation and promised outcomes, creators can ensure their clients feel they are getting their money's worth.
Educational creators can turn their knowledge into wealth and John Meese can show you how ⚡
This episode is for educational creators 📚
John Meese, the author of Always Be Teaching, runs a newsletter called Sell Your Smarts. He helps creators turn their wisdom into wealth by building a profitable online education business.
In this episode of Creators on Air, John Meese joins us to discuss how to channel your credibility, monetise early and serve your audience.