

033: Sell 10x more with one sentence (with John Meese)
22 snips Oct 22, 2024
In this episode, John Meese, an author and entrepreneur, shares his unique approach to sales without relying on social media. He introduces the concept of 'serve calls,' transforming typical sales interactions into value-driven conversations. John emphasizes crafting a compelling '10X promise' to showcase massive outcomes for clients, using clear and engaging language. He also discusses the significance of personal branding and communicating effectively to resonate with audiences, providing insights into scaling coaching programs and documenting success for growth.
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Product Focus
- Focus on product specifics for scalability, not just general service offerings.
- Customized services limit scalability; products enable broader reach regardless of sales volume.
Core Promise vs. 10X Promise
- Businesses need a Core Promise, an overarching statement of purpose.
- A 10X Promise, more specific to products, sells transformation and desired outcomes, not just the product itself.
Crafting a 10X Promise
- Craft a 10X Promise, a selling point showing a dramatic change or outcome.
- It should resonate with a specific target client, addressing their desires and fears.