Snipd home pageGet the app
On Strategy Showcase chevron_right

How Johnnie Walker's "Keep Walking" has been reinvented

Oct 18, 2022
40:09
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
1
Introduction
00:00 • 4min
chevron_right
2
The Johnny Walker Portfolio: A Look at the Opportunities for Growth
04:10 • 1min
chevron_right
3
The Challenges of Managing a Brand
05:39 • 2min
chevron_right
4
The Power of the Brand
07:28 • 4min
chevron_right
5
Keep Walking Men
11:52 • 2min
chevron_right
6
How to Make Keep Walking Famous Today
13:34 • 2min
chevron_right
7
The Unlock: Discovering How to Change and Where to Look for Your Cues
15:06 • 6min
chevron_right
8
The Power of Self Disruption
20:38 • 4min
chevron_right
9
The Rise and Fall of Johnny Walker
24:39 • 4min
chevron_right
10
Johnny Walker: A Brand That Has a Meaningful View
28:09 • 2min
chevron_right
11
The Man Who Walked Around the World
29:48 • 2min
chevron_right
12
How Kamala Launched Keep Walking America
32:05 • 3min
chevron_right
13
Johnny Walker's New Launch
35:23 • 2min
chevron_right
14
The Power of Keep Walking
37:13 • 3min
chevron_right

The brand historically known for its Pursuit of Progress has reinvented the way it expresses itself for a new generation of drinkers. From personal status to collective optimism, this is the story behind the latest "Keep Walking" campaign.

HomeTop podcastsPopular guestsTop books