Keep Walking Men

Chris was already working on the brand when you went to them with this new ask or was this a pitch. And then lastly, what was your ask of the agencies if it was a pitch? So we invited this was 2018. I remember it fondly can I tell you end of 2018. Yeah, we, we held a pitch. As you say, we have this beautiful positioning been around for more than 20 years. It's all around inspiring personal progress. So keep walking men.