
How Johnnie Walker's "Keep Walking" has been reinvented
On Strategy Showcase
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The Johnny Walker Portfolio: A Look at the Opportunities for Growth
The condition like I said is that any whiskey in that bottle has been aged for at least three years. As the number one Scotch whiskey as you look to begin and continue to gain share. Do you think about it as stealing share from other Scotch whiskeys are from other whiskeys are elsewhere? We often don't talk about it actually in that sense, focus and you know we look at all of the categories being an opportunity for Johnny Walker's growth.
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