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How Johnnie Walker's "Keep Walking" has been reinvented

On Strategy Showcase

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How Kamala Launched Keep Walking America

Kamala: I love those spots. They have just beautiful cinematic, just an all on brand and expressed in unique ways. How would you describe the campaign that you guys launched? And when did it launch? Kamala: For a lot of people, this was almost like launching keep walking to the world while simultaneously reinventing it. She told me to do something for walking and that's just what they'll do. What do you think these are going to walk all over you?

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