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How Johnnie Walker's "Keep Walking" has been reinvented

On Strategy Showcase

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The Power of Self Disruption

Johnny Walker was nominated for best whiskey brand at this year's Spirits Council Awards. The award ceremony took place in New York City on Sunday, November 14. Johnny Walker is one of the world's most popular whiskeys and has been around since 1882. It won't be announced until next week but it will feature a new ad campaign with Kenzo to celebrate its 50th anniversary.

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