Johnny Walker: A Brand That Has a Meaningful View

The strength of the brand and the equity of the brand we have very strong equity across the markets, particularly our developed markets. And candidly in the past, we've gone into social issues where I think we haven't quite got that other bit right, and it's felt a little uncomfortable. The work we're doing there I think is tackling a big topic. We're making big commitments meaningful commitments but we're doing it in a way that feels very natural for a brand like Johnny Walker.