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How Johnnie Walker's "Keep Walking" has been reinvented

On Strategy Showcase

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The Rise and Fall of Johnny Walker

I think if you look at the backlog of Walker work, not just the Robert Carlisle one, which is a good piece of work. So many, many examples of where we have been really, really brave and bold actually with the brand. I mean, don't get me wrong, it helps sitting in the position we're in now sort of two years down the track. But I have to give massive credit to the leader, the leaders of the business in 2018 when they gave us the freedom to go for it. All through the wind, walk through the rain, for your dreams be host.

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