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On Brand with ALF & Rory Sutherland
Rory sources an expert in product development and sourcing - Kian Golzari
Oct 11, 2022
53:15
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Quick takeaways
- Building relationships with quality manufacturers in China for successful product development.
- Maintaining brand reputation and trust through quality certifications and standards in product sourcing.
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Innovation and Branding in Product Development
Companies are reinventing products, like electric motorbikes and a vest for experiencing virtual worlds, showcasing unique feats of engineering. The importance of branding and developing strong relationships with manufacturers, especially from China, is highlighted. For success in product sourcing, focusing on quality manufacturers and leveraging their expertise is key. Building relationships with manufacturers through WeChat and establishing trust enhances the product development process.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode