Brand Experience Is Very Important

I think there's consumers for everything. There are consumers for who just want the absolute cheapest product and they don't care what it was made. You have to be mindful and wary of the Chinese sellers. And then, you know, perceived value is very, very important as well. It's so hard to differentiate on a listing because all you get is that one thumbnail,. That one image, how can you demonstrate? Because two products look exactly the same.