OnBD with ALF cover image

Rory sources an expert in product development and sourcing - Kian Golzari

OnBD with ALF

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The Importance of Brands and Manufacturer Brand Reputation

In the absence of brands, in the absence of established known recognizable brands, let's say a new category comes along. People who would have bought one didn't actually buy one because they knew there was a sizable risk of buying a piece of crap. And it strikes me this can, if we're not careful, be a major obstacle to innovation. So I always preach the importance of developing a good relationship with your factory.

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