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Scaling Without a Marketing Budget — Mike Overell, ClassDojo
May 11, 2022
50:17
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Quick takeaways
- ClassDojo scaled to tens of millions of downloads without a marketing budget.
- ClassDojo focuses on delivering value to users without compromising growth.
Deep dives
Class Dojo: Building a Mission-Driven App
Class Dojo is a communication platform that connects teachers, families, and kids. It allows teachers to give positive feedback to students, share photos, and improve communication with families. The app is free and provides better visibility for families into their child's school day. Class Dojo has experienced incredible growth, with a presence in 95% of US schools, driven largely by word-of-mouth referrals. The company's primary focus is to give every kid on Earth an education they love, and they are working on building more learning experiences and social features for kids.
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