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Scaling Without a Marketing Budget — Mike Overell, ClassDojo

Sub Club by RevenueCat

CHAPTER

Class Dojo - What's the Difference?

Class Dojo has taken an entirely consumer focused growth approach. The product was entirely free and remains free for teachers anywhere in the world to use. One of our core revenue principles is consumer over enterprise, frame these as trade-offs. They're very much trying to build a consumer-led product and a business top.

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