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4min chapter
Scaling Without a Marketing Budget — Mike Overell, ClassDojo
Sub Club by RevenueCat
Is There a Bulkhead Amongst the Teachers?
On the teacher side, there is surprisingly high turnover of teachers in and out of the industry. The con is often we lose that sort of one node in that school network where the teacher was previously in. On the parent side, it's really interesting because when you have a sweet spot today, it's under 13. It's probably like four to five through to 13 is really our sweet spot demographic. And so just typically correlate. This has been true for the life of the company. There's this mythical time called back to school. That starts around mid-August and goes through end of October. We're gearing up for some big growth over the next few years.
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