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Building a Brand in Education?
Growth marketing is a big focus for the new team. Branding has been a strong driver of growth and we're starting to be involved with the Britain in terms of how we're telling the brand story. The opportunity to build the defining consumer brand in education is, is something that motivates us and we think is within reach. It's exciting time to finally see it happening after Winter 2012 was a class I looked up as 10 years old.