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4min chapter
Scaling Without a Marketing Budget — Mike Overell, ClassDojo
Sub Club by RevenueCat
The Challenges of Monetization to the Teacher Community
Dojo's monetization only started in the last few years. 30% of its users are outside the US today. The company is focused on user, user growth and engagement, not monetization. There has to be a lot of leverage when you're marketing or investing in teachers because they bring you to 20, 30 whole households.
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