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Scaling Without a Marketing Budget — Mike Overell, ClassDojo

Sub Club by RevenueCat

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Class Dojo

There are a handful of kid focused features. There is a student login section of the app, where we see kids building strong emotional attachment with Class Dojo. Here's I mentioned every kid is represented with a cute little monster avatar and Class Dojo has a monster. It's called Mojo. And you obviously see these sorts of behaviors and loops happening on kid focused platforms everywhere across the internet. We see it very actively.

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