Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
Selling Your Value Proposition
02:10 • 3min
What Is a Value Proposition?
05:33 • 2min
How to Create a Legitimate, Compelling, Resilient, Profitable Value Proposition?
07:38 • 3min
What Really Mattered to the Citizen?
10:50 • 2min
Why Do You Think Your Customers Want You to Succeed?
12:54 • 3min
Do You Really Want Your Feedback?
15:27 • 2min
The Difference Between Price and Value Pricing
17:06 • 3min
The Fifth Law of Value Proposition Selling
19:57 • 3min
Transactional Selling Versus Complex Selling?
23:20 • 2min
The Hospital Bed Manufacturer Case Study
25:03 • 2min
What Are Some of the Biggest Mistakes That Companies Make?
27:18 • 4min
The Advantages of Working With an Outside Organization
31:08 • 3min
Why a Good Salesperson Should Be a Story Teller
34:05 • 3min
The Human Brain Is Wired for Stories
37:03 • 2min
Marketing Book Podcast - Sindy Underschool Barns
39:19 • 2min
What Books Have Inspired Your Work and Career?
41:16 • 2min
Marketing Book Podcast - Podcast Dot Com
42:49 • 2min