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152 Selling Your Value Proposition by Cindy Barnes

The Marketing Book Podcast

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What Really Mattered to the Citizen?

Citizens wanted a frictionless experience. They wanted to have things like garden waste collected. And so their value proposition might have been different from what they had initially thought. So one hethings that andrew's been very good at is, let's, you know, let's not look at fixing problems, but let's look at pre empting them before they happen.

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